Rare Beauty's Delena Soft Pinch Blush Bundle launched October 28 at rarebeauty.com for $50, pairing two shades of the brand's Soft Pinch Liquid Blush with the Soft Pinch Blush Brush, according to Allure. The set is the centerpiece of a campaign Rare Beauty calls "Still Making Each Other Blush," marking Selena Gomez and Demi Lovato's first joint project in years.
Lovato said in a press release that filming the campaign "felt like we were back in our old bedrooms making YouTube videos and playing with makeup," while Gomez called the reunion "a beautiful reminder of [our] history and a chance to celebrate who we are today." The accompanying Instagram Reel recreates the casual, camera-facing style of the pair's early YouTube videos from their Disney Channel years.