Jennifer Lawrence launched hair-care brand Mes° on October 28 with three products: the Multitask Repair Mask, a reparative treatment applied to dry hair and left on for at least five minutes that can double as a styling product for a wet or slicked-back look; the Off-Duty Restyling Serum, a bi-phase styling serum; and the Good Roots Volume Mist, which the brand says also works as a scalp treatment. Lawrence co-created the line with Arcaea, a biology-focused beauty company led by chemical bioengineer Jasmina Aganovic, who also co-founded fragrance brand Future Society.
Lawrence's brand describes Mes° as "biodesigned," though Allure said the term's meaning wasn't clear. The launch drew backlash online, with some commenters framing Lawrence's September return to Instagram as a calculated setup for the brand rather than a spontaneous rejoin, and others questioning changes in her appearance and speculating about cosmetic procedures.