Rare Beauty launched the Delena Soft Pinch Blush Bundle on Oct. 28, pairing Selena Gomez and Demi Lovato for a campaign that references their 2009 Disney Channel movie "Princess Protection Program." The $50 bundle includes two of the brand's Soft Pinch Blushes — Hope, a nude mauve, and Virtue, a beige-peach shade — along with a Soft Pinch Blush Brush, and is available now on RareBeauty.com.
The campaign's imagery shows Gomez and Lovato perched on suitcases, with Gomez holding her face in her hands and Lovato in an updated yellow ball gown, echoing the film's original poster. Lovato said in a statement that filming felt like being "back in our old bedrooms making YouTube videos and playing with makeup," adding that she's used Gomez's liquid blush since Rare Beauty launched. Gomez called the shoot "a beautiful reminder" of their shared history, saying of their bond, "One and the same… always."