Phlur has released an eau de parfum version of Heavy Cream, a scent that started as a $39 body mist. The new $99 EDP is built around notes of sparkling lemon, vanilla mousse, orange flower, white orchid, tiare flower, amber woods and creamy musk, and is designed to project more and last longer on skin than the original mist. Phlur founder Chrishelle Lim has said the scent was inspired by content creator Nara Smith's dessert videos.
Alongside the EDP, Phlur is launching a Heavy Cream-scented body butter meant to be layered under the perfume to extend its scent. The brand says the formula includes shea butter, cocoa butter, glycerin and squalane for hydration, along with prickly pear extract and green tea, which it says offer antioxidant protection.