Maybelline has expanded its mascara lineup with a new collection of brown shades, breaking from its usual single-brown option, according to Who What Wear UK beauty editor Eleanor Vousden. The line includes Mocha, Brick Brown and True Brown, priced around £13 each.
Vousden described Mocha as a rich chocolate tone built on Maybelline's standard flexible hourglass-wand formula, which the brand says volumizes, lengthens and lifts lashes. Brick Brown leans warmer, closer to a softened burgundy, which Vousden said works particularly well against green or blue eyes. True Brown sits between the two shades and uses Maybelline's Sky High formula.