Martha Stewart and dermatologist Dhaval Bhanusali released the Elemental Lip Serum under their skincare brand ELM Biosciences, marking the brand's first cosmetics product a year after its launch, according to Harper's Bazaar. The serum is available in a range of shades from clear to a barely-there pink, which Stewart said is her own go-to.
Stewart said she started the skincare line wanting products that were appropriate, easy to use and effective all at once, and described the lip serum as the brand's first real longevity-focused product amid what she called widespread attention on staying vibrant with age. She said staying well later in life takes real, ongoing effort rather than any single quick fix.