Marc Jacobs Beauty's Nude Awakening Hydrating Medium Coverage Concealer, part of the brand's recently relaunched beauty line, retails for $36 and comes in 40 shades. It's marketed as a medium-coverage formula, but Who What Wear associate beauty editor Alyssa Brascia said its pigmentation rivals her full-coverage products, sheering out with a light hand. The tube holds more product than most concealers on the market and comes with a built-in applicator brush rather than a doe-foot tip.
Brascia tested the shade 135N, applying it under her eyes, over rosacea-related redness on her cheeks, and on occasional blemishes, and said it held up through a 12-hour New York Fashion Week day without creasing or oxidizing. She said her usual foundation bottles have sat unused for about a month since she started testing it. Who What Wear senior beauty editor Jamie Chevron also tried it, praising the brush applicator for easy blending and noting that the formula's sheerness corrected what she initially thought was a shade mismatch. At $36, it undercuts comparable designer concealers like Armani Beauty's Luminous Silk Concealer ($42) and Prada's Micro-Correcting Concealer ($48), while offering a larger tube.