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makeup·October 17, 2026

Jones Road Launches $32 Wide Awake Brightening Concealer For Dark Circles

The Bobbi Brown-founded brand built the pot concealer with marshmallow root, squalane and shea butter, and pairs it with a $30 neutralizer for deeper discoloration.

Photo: Who What Wear

Jones Road, the makeup brand founded by Bobbi Brown, has released the Wide Awake Brightening Concealer, a $32 pot concealer formulated for the under-eye area with a creamy, waxy texture meant to melt into skin rather than settle into fine lines, according to the brand.

The formula includes a botanical complex of marshmallow root, rice bran and liquorice root, which the brand says helps brighten discoloration, along with squalane and shea butter for hydration and vitamin E for antioxidant protection. It comes in an expansive range of shades and undertones and offers buildable, medium-to-full coverage.

Jones Road also sells a companion $30 Wide Awake Brightening Neutraliser, recommended for use underneath the concealer on very dark circles to cancel out discoloration before the concealer is applied, and a $30 Detail Blending Brush for application.

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