Color Wow's Insta-Wow Advanced Dry Shampoo won a 2026 Allure Best of Beauty Award, with the outlet's editors saying the aerosol spray refreshes second-day hair without leaving behind a white cast or gritty residue. The formula relies on microcrystalline rice starch to absorb oil and sweat, while olive leaf extract is used to help regulate sebum production.

Allure recommends shaking the can and spraying from about six inches away from the roots. The product is included in the October 2026 Allure Beauty Box.